Five top female celebrities that have built wellness empires, and those that are climbing aboard the holistic train of lifestyle branding.
Wellness is the new everything. Healthcare, self-care, self-love, spiritual welfare, beauty rituals, exercise regimes, sleep patterns, diets, medicine, it all falls under the beautifully formed umbrella of wellness. So it is no wonder that it is now a multi-trillion dollar market, and many an A-list celebrity is stamping their name securely all over that band wagon.
We are not talking about health retreats, seminars or tips on to become your healthiest, happiest you – we mean business, and by that we mean wellness empires!
Here we look at a few of the biggest female celebrity names in the wellness franchise world and how they have managed to create and maintain a household name (and a shed load of money) in lifestyle branding.
GOOP
Gwyneth Paltrow’s $250 million dollar (plus) lifestyle brand may not sound like the most appealing name in the business, but presently the blog turned wellness empire is one of the most successful wellness sites on the planet. Here you will find lifestyle tips from what to wear when out yachting, to what superfood to put in your smoothie. The many-faceted website includes sections for beauty, food, style, travel, wellness, work and men. Most of which you can purchase in their online store (probably not actual men though :-). Paltrow shares her passion for taking care of yourself and how to look good while doing so by sharing expert content on all the trending health, style and beauty topics going. She may have assumed a rather negative reputation in the press but her business savvy is absolutely on point, and her brand lives on well and strong.
THE HONEST COMPANY
Jessica Alba’s billion dollar brand offers everyday products designed to be safe, trustworthy, and honest. She felt that there was no one brand she could believe in that offered a complete range of wellness, household and baby products that were transparent and therefore honest; and so the brand was born. Honest claims to be “a wellness brand empowering people to live happy, healthy lives” that is concerned with everything that we put on, in and around our body and offer safe, effective, and as natural as possible options. Proceeds from the company go to giving back to those in need; Honest undertakes and supports plenty of charity work.
KORA ORGANICS
Yes, she is a model, and yes she does have a face that people love to emulate and so beauty products promoted by such a figurehead is a partial no-brainer when it comes to advertising and winning clientele. However, her role is far more than being ‘the face’ of KORA Organics, Miranda Kerr launched and is running this eco-conscious ship! She isn’t merely endorsing the organic, natural beauty brand, she is the driving force behind it. “I had this moment where I realised I should maybe just create something myself,” says Kerr. “I wanted to invest my money into something that I was passionate about and dedicated to. You know, what you put on your skin actually goes in your bloodstream?” Well-being is in her blood as she is a huge advocate for natural living focussing intently on only goodness being put in as well as on her body. She wanted to share that passion with the world and spawned the huge multi-million dollar wellness empire that is KORA Organics.
WELLECo
When Elle McPherson says something is good for your body people listen, basically because her body is incredible, so much so that she has been nicknamed ‘the body’ since she was super-modelling it all over the world. So when she cofounded her very own range of elixirs, it became an instant hit. Her passion for the powders was born when she was personally prescribed something similar and it completely altered her health, energy levels and realisation that food has far more impact on our health than we give it credit for. Since then she has lived a predominantly plant-based life and has been spending many years developing her range of elixirs to promote gut health, and help to balance all the body’s systems. The outcome was achieved by gauging the average imbalances of grown men and women and working out formulas using plant extracts to help counteract any negative imbalances and promote healthy bacteria and overall wellbeing. Elle is doing an incredible job at convincing people to purchase her not-so-easy-on-the-purse-strings concoctions as the WelleCo wellness empire is seen to be reaching a net worth of $200 million.
OPRAH
The founder and queen of business empires goes from strength to strength. She is currently worth billions and her oprah.com site dedicated to health and wellness, (not to mention her self-named magazine, TV shows, and the Oprah & Deepak Chopra’s ‘The Chopra Centre’), is a hub for all that is trending in fitness, diet, health and how to stay energised. Anything endorsed by Oprah generally becomes standard practice for millions of people worldwide. And you know you’ve made it big when your first name precedes you.
22 DAYS NUTRITION
Beyonce, another first name terms level business woman, has put that to use by backing two health-oriented brands which promote healthy diet and then something to wear while being that nutrient-filled person (active wear). 22 Days Nutrition is a delivery service bringing three-weeks worth of plant-based meals to your door. A diet which her and Jay-Z followed and fell in love which gave her the necessary boost to co-found this mindful, vegan diet reset plan. She has also put that single lady name to an activewear range named Ivy Park, in conjunction with high street giant Topshop.
Become a part of the wellness movement
To integrate yourself within this growing and immensely positive industry, please take a look at our extensive range of natural health courses, all of which are available online and can be studied remotely from the comfort of your own home! On completion you will be able to practice what you have learned as a professional in your field, or simply put your knowledge to good use within your personal life.
